Now we know why Stories are important, we need to figure out how they fit into the sales funnel. How do Stories relate to your sales cycle? So, if you're not utilizing this Instagram feature, you risk getting left behind. This number has been continuously rising since 2016 when Instagram Stories were first launched. Over half of Instagram's entire user base uses Stories on a daily basis. Plus, the sense of urgency means people are more likely to check Stories often. They appreciate that it disappears after 24 hours, and that it helps them feel more connected to their friends and businesses they follow. While users tend to perceive feed content and Stories similarly, they also associate them with very different use cases.įor instance, people are likely to visit Instagram Stories to see timely and authentic content. The rise of Instagram Stories has caused a duality on the platform. While these changes might seem minor, adjusting your content strategy to account for new features is a must for businesses to stay ahead of the competition. This aims to help companies and businesses reduce the number of offensive interactions on their page. This allows users to limit or hide comments and messages coming from users who are not on their follower list, or who have become a follower in the recent past.
Most recently, new typefaces and design layouts have come to Stories, offering new ways to show off your content.Īnother recent feature is called Limits. The company is constantly adapting its interface to better suit its growing user base. This year, Meta has announced a number of functionality changes to the Instagram app. Additionally, being aware of upcoming feature changes and understanding user intent can definitely help your account thrive. Constantly analyzing what engages your audience, and adjusting your content to do more of what works, will certainly increase your engagement. While this is the case, the algorithm still takes these likes into account when prioritizing content.Įssentially, there's no secret 'hack' to gaining exposure on Instagram. The platform did this with the aim to “ depressurize people's experience” on Instagram, giving users more control. The recent change to Instagram's like feature means businesses and individuals can hide the number of likes on their posts.
This means that the algorithm won’t show your content nearly as much if you don’t keep your audience interested and engaged. The algorithm not only ranks content, but also determines the relationship of users based on how often they interact with each other in terms of likes, direct messages, or search intent. Essentially, the algorithm prioritizes content that receives more engagement than others. Instagram has previously shared that the most important metrics in its algorithm are likes, comments, shares, views, and saves.
On the other hand, the dynamic algorithm is being driven by machine learning, aiming to constantly improve to keep users on the platform for longer. The algorithmįrom the latest food craze to relatable memes, trends are continuously evolving on Instagram. Here's what you need to know to stay ahead of the competition. The ever-changing algorithm, on top of shifting user trends, makes the ability to adapt vital for businesses looking to succeed on the platform. As Instagram grows, bettering engagement on your posts is getting more complex.
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